Statistics show that corporate videos contribute to a company’s growth for a whole range of reasons and is by far the most optimal performer vis-a-vis any other communication medium, especially when a brand’s ongoing growth/evolution is of a specific benefit and relevance to your customer. The use of brand videos also has a flexible tactical advantage, where you can grow your own unique style of communicating and thus aim at making your company an industry leader in the process.
It can be observed that truly respected brands are trusted by their customers for their transparency, thus giving them the freedom to take innovative and calculated risks – risks that enable them to become original trend setters. Have you ever heard of a great brand that has not set an original trend?
So from a brand’s strategic point of view it is possible for a brand’s management to take a long look forward, at their future evolution as a brand and use this “serial corporate video strategy” to showcase it over time. This approach allows for the flexibility in showcasing evolving progress – that shows not only customers growth, but also what the customer stands to benefit from this evolution and series of achievements of the brand. All discerning customers are more prone to be converted into brand advocates when they are exposed to the transparency of this evolutionary story.
Thus producing a brand video series is a very powerful, optimal approach to portray a brand that is growing and winning as it evolves. Being transparent about your evolution has a nice mix of honesty and trust – a mix that builds faith in the brand and subsequently spurs brand loyalty.
Interestingly, the incremental advancements of each video need to be noticeably significant to show the brands ability to thrust forward. So it’s apparent that you can avail this impressive management tool, a tool that offers endless creativity, and results for being ahead of your competition.
At the end of the day, building a brand with video lets you elevate your business to levels you may have never thought possible.
So if you are a brand based out of India and you want to explore this series approach feel free to get in touch with us.